Case study · 18 to 19 February 2023
The first Industry Access Music Conference.
Two days at Studios 301 that brought the Industry Access idea to a whole community. A collaboration between Abbey Road Institute Sydney, Australian Music Week and Studios 301, with keynotes, panels, hands-on workshops in Studio 1, live podcasts, brand-hosted networking and an artist showcase. Ron Haryanto produced the whole event and co-programmed it with Australian Music Week and the Abbey Road Institute team, as General Manager of Studios 301 and CEO of Abbey Road Institute Sydney.
- Produced by
- Ron Haryanto
- Programmed by
- Ron Haryanto with Australian Music Week and Abbey Road Institute
- Dates
- 18 to 19 February 2023
- Venue
- Studios 301, Alexandria, Sydney
- Presented by
- Abbey Road Institute Sydney, Australian Music Week, Studios 301
- Brand partner
- JBL (Tunes for Breakfast and Tunes for Lunch)
“The combination of Abbey Road Institute’s education objectives and style, with the direct industry excellence and community of Studios 301, is the perfect match for what Australian Music Week started. We hope this Industry Access Music Conference will become a regular forum, bringing our community together and continuing the conversation on how we can thrive in this challenging industry.”
Ron Haryanto, General Manager of Studios 301 and CEO, Abbey Road Institute Sydney (February 2023)
“With so much recent change in the music industry, forums like this are more important than ever. Dig in, network, teach and learn.”
Geoff Trio, CEO of Australian Music Week, on the conference as the natural evolution of Australian Music Week (February 2023)
The programme
Two days across Studio 1, the mastering suites, the lobby and the courtyard at Studios 301, built so that every session put people in the same room as the industry, not in front of it.
Saturday 18 February
- 9amTunes for Breakfast with JBL: networking breakfast with a live DJ set in the Studios 301 lobby
- 10amAbbey Road Institute info session
- 10:30amLive Recording Workshop: a live band session set up and run in Studio 1 by Stefan Du Randt and Jack Garzonio
- 11amWhat Next Music Marketing panel: how to release music when lots of cash is not an option, with Stuart Coupe (Laughing Outlaw), Jeremy Hutton (Triplespeak), Karen-Lee Goody (Entertainment Consulting) and Geoff Trio (Code One Music / Interface Blue)
- 1:30pmState of Play: past challenges and the future of the industry after Covid, hosted by Karen-Lee Goody with Ciaran Gribbin (INXS) and Ian Smith (Aus Venue Co)
- 1:30pmIntroduction to Music Mastering with Studios 301 mastering engineer Harvey O’Sullivan, in Mastering Suite 2
- 2pmFemme Force at 301: Women in Music, Isabella Loong’s podcast recorded live in Studio 1 with a panel of female engineers and producers
- 3:30pmKeynote: Peter Noble OAM, CEO of Bluesfest Byron Bay, hosted by Stuart Coupe
- 5pm301 Social, Industry Access showcase: As Seen On TV, Ben Leece, Mr Rhodes, Jordan Kenny and Ruu.
Sunday 19 February
- 10amAbbey Road Institute info session
- 10:30amMusic Production Workshop: turning an artist’s idea into a finished song in Pro Tools and Ableton, with Jess Des
- 10:30amKeynote: L-FRESH The LION, ARIA-nominated South West Sydney rapper, on building a sustainable career, hosted by Ruu.
- 12:30pmTunes for Lunch with JBL: networking BBQ with a live DJ set
- 1:30pmRay Beadle Guitar Workshop with Tasman Guitars
- 1:30pmRemixing Workshop with Abbey Road Institute trainers Ryan Collings and Dave Truong
- 1:30pmMidknight Snack podcast recorded live, hosted by Lolli and Ruu.
- 3:30pmAPRA AMCOS 101 with Nikki Tuckwell, National Education and Outreach Representative
- 3:30pmMixing and Production in Hip Hop: getting songs finished, with Studios 301 mixing engineer Nicolas Mendoza, Mansus and Ruu.
The official schedule
Why it mattered
It showed the glue between Studios 301 and Abbey Road Institute, and how that relationship worked in practice. It built on everything Industry Access had started, consolidating it into one bigger event, with brand partners like JBL alongside. Studios 301 had supported Australian Music Week in the past, so it was also an exercise in partnership: bringing many partners together around a bigger picture, so that collectively everyone could do more.
It turned a series of studio sessions into a full industry forum, putting students, emerging artists and established professionals in the same rooms for two days. Australian Music Week’s CEO Geoff Trio described it as the natural evolution of Australian Music Week. Mr Rhodes, who played the showcase, was the 2022 recipient of the NATSIMO scholarship with Abbey Road Institute and Studios 301.
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