Partnerships
Your way into the music industry.
With someone who speaks both languages.
Creatives and business want the same thing and rarely understand each other. Ron Haryanto, a Sydney music industry consultant, sits in the gap. He has run a studio and a music school, writes and performs, and builds partnerships that work for the brand and for the artists in the room.
Talk partnerships
The community
Connecting the dots.
From the Studios 301 Producers & Engineers BBQ and the 301 Socials to Industry Access, Factory Sound and The Mentor Academy, Ron has spent 25 years putting the right creative people and the right businesses in the same room.
How Ron works
Past the logo on a banner.
Your objective first
Every partnership starts with what your business actually needs, not a template activation. That might be a competition, a launch or a brand night, shaped around the goal.
The right people in the room
Connecting the stakeholders who matter, from artists, producers and engineers to labels, venues, educators and the people behind them. Industry judges, the right voices on a panel, introductions through real relationships.
A creative answer to the real challenge
Looking at the problem from every level of the industry, from the studio floor to the boardroom, and building an initiative that fits. Remix competitions, masterclasses and conferences, built from the inside.
Community that lasts
Initiatives people genuinely want to be part of, so the relationships keep going long after launch day. Industry nights, scholarships, interviews and live performance that keep the conversation going.
What partners get
Trust from musicians
Artists turn up because one of their own built it, so your brand earns its place in the room instead of buying it.
The right doors
Labels, studios, artists and events, reached through real relationships, without months of cold emails that go nowhere.
Something that keeps working
Planned before, captured on the day and shared after, so the partnership outlives launch day.
A partner who does the heavy lifting
Ron brings the talent, the program and the community. You bring the brand, the venue or the goal.
The artist side
Partnerships built by someone who makes the music.
Musicians can tell when a brand gets it. Ron is a songwriter and performer with feature vocals on Defected and Ministry of Sound, writing credits for Marcia Hines, Dannii Minogue and Vogue Williams, and he is published by 120 Publishing. Artists trust a partnership when one of their own is building it.
Since 2023, on his own
Partnerships Ron has built himself.
Factory Sound x Bulldogs
Led partnerships for Factory Sound in 2025, and built its Team Song Remix competition with the Canterbury-Bankstown Bulldogs. Producers, DJs, singers and percussionists remixed the club’s iconic team song for a $1,000 creator pack and a spot in the Round 27 half-time activation, judged by a panel from the Bulldogs and Factory Sound.
The Mentor Academy
Co-founded with Helen Marx: a platform giving creatives direct access to working industry professionals, and the evolution of the Industry Access sessions he started at Studios 301. Ron and Helen produce and direct its masterclasses, filmed with artists including Timomatic, L-FRESH The LION, Dobby and Van Anh Nguyen and engineer Simon Cohen, alongside one-on-one sessions with mentors across the industry. He hosts More Questions Than Answers, a podcast powered by The Mentor Academy, curated and moderated the Beyond the Record panel at the ARIA Producers BBQ, and The Mentor Academy is partnering with the inaugural Next Up Music Awards (NUMAs) for young artists at Carriageworks in January 2027.
The foundation: Studios 301 and Abbey Road Institute, 2015 to 2023
Where Ron learned to build partnerships at scale, as General Manager of Studios 301 and CEO of Abbey Road Institute Australia.
Studios 301 x Abbey Road Institute
Delivered the move of Abbey Road Institute Australia into Studios 301 in 2020 as CEO, putting a music school inside a working world-class studio. Abbey Road Institute's global CEO Luca Barassi called it “a pioneering breakthrough in Australian audio education”.
NATSIMO x Abbey Road Institute x Studios 301
Reached out to NATSIMO and APRA AMCOS and built a $30,000 scholarship for Aboriginal and Torres Strait Islander producers and engineers with Leah Flanagan. First recipient: Blake Rhodes (Mr Rhodes), 2022.
Industry Access Music Conference x Australian Music Week
Built a two-day conference at Studios 301 in February 2023 with Geoff Trio of Australian Music Week: keynotes from Peter Noble OAM and L-FRESH The Lion, workshops, panels and a live showcase.
Music Industry Training Summit
Drove an invite-only summit with Abbey Road Institute and Studios 301 in May 2023, bringing industry leaders together on how the industry trains its next generation.
Is It A Banger? x 120 Publishing
Built an electronic music competition with 120 Publishing (Ministry of Sound) and producer Chris Arnott, through his own contacts as an artist and topliner.
All Access Competition x theMusic.com.au
Built the 2018 All Access Competition with theMusic.com.au. Winner Amy Vee took home an AU$15,000 package.
301 Academy
Built the concept, programming, recruitment and marketing for an intensive engineer program at Studios 301 in 2019, run hands-on by the producers and engineers he brought in.
Industry Access and 301 Social
Created the free Industry Access series and the monthly 301 Socials to show the industry what Studios 301 could do. Read the case study.
What partners say
“Ron has a remarkable talent for bringing together like-minded individuals and businesses, fostering collaborations that have truly enhanced the music industry in Australia. He goes above and beyond to understand the unique needs and limitations of our business, ensuring that he aligns us with the right opportunities and partners.”
“Ron is an incredible connector of people and an expert at building creative communities. His ability to see opportunity in people's skill sets and align their ambitions with business objectives is unparalleled.”
“Ronny has a special ability to bring the music industry together. He has created a community where voices are heard, great music is made and people are elevated to the next level in their careers.”
“Fantastic person to work with, Ron is an epicenter of talent in Australia, super well connected. Highly recommended.”
Questions
We're new to music. Where do we start?
With a conversation about what you want the partnership to do. Ron maps who in the industry fits, and why they would want to be involved.
Does Ron work outside Sydney?
Yes, across Australia, in person or online.
Can Ron host or appear at the activation too?
Yes. He hosts launches and industry nights, and brings content and interviews on the night.
Next step
Let's see what we can build.
Tell Ron what you want the partnership to do and who you want to reach. He'll come back with ideas, the right people and what it would take.
The newsletter
More Questions Than Answers.
Honest takes on creativity, reinvention and community from inside the music industry. Free, on Substack.